WE ARE HIRING!!

1. Experienced Brand Copywriter/Content Strategist Lead

Job Type: Full-time
Level: Level 3
Salary Range: NGN 250,000 – NGN 350,000
Location: Hybrid / Lagos, Nigeria
Department: Marketing – Brand Unit
Reports To: CEO

Job Description

We are looking for a highly skilled Brand Copywriter/Content Strategist Lead to lead the day-to-day development and execution of writing content across I-Train Africa’s brands and platforms. The ideal candidate will combine strong copywriting ability with sound content judgment, translating brand strategy and messaging direction into engaging, relevant, and high-quality content across corporate, professional, youth, founder, and impact-focused audiences.

This role is ideal for a strong writer who can work across multiple brand voices, develop content ideas independently, and turn strategy into consistent, publish-ready content. The successful candidate will work closely with the CEO and other members of the marketing team to maintain consistency in messaging, strengthen brand storytelling, and ensure content is planned and produced ahead of schedule.

Key Responsibilities

• Develop and execute high-quality written content across I-Train Africa, the CEO’s personal brand, WFS Professional, OGE, GOP, and I-Train Africa Foundation.
• Produce approximately 10–20 content pieces weekly across social media, articles, emails, newsletters, and other relevant formats.
• Develop monthly content calendars covering topics, formats, sequencing, and content priorities across assigned brand voices.
• Write and maintain distinct content styles for corporate, professional, youth-focused, founder, and impact-oriented audiences.
• Take ownership of founder-brand LinkedIn copywriting and develop thought-leadership content that reflects the CEO’s voice and positioning.
• Develop scripts and editorial direction for video, social clips, impact stories, and campaign content.
• Use audience insights and content performance data to inform content topics, formats, and messaging decisions.
• Plan and batch content in advance to ensure production and publishing teams have adequate lead time.
• Work collaboratively with the CEO and wider marketing team to translate strategic direction into effective content execution.
• Coordinate with content production and digital marketing team members to maintain consistency across organic, paid, video, and written content.
• Ensure all content is accurate, well-edited, audience-appropriate, and aligned with approved brand messaging and voice.
• Monitor content deadlines and proactively communicate capacity constraints or execution challenges.
• Maintain weekly and monthly content reporting and contribute insights on content performance and opportunities for improvement.

Required Skills

• Excellent copywriting, editing, proofreading, and storytelling skills.
• Strong understanding of content strategy, content calendars, and multi-platform content development.
• Ability to write effectively for different audiences, industries, and brand personalities.
• Strong ability to develop compelling hooks, narratives, calls-to-action, and thought-leadership content.
• Strong research and information synthesis skills.
• Ability to turn broad ideas or strategic direction into clear, engaging, publish-ready content.
• Strong understanding of social media content and digital communication.
• Excellent attention to detail and editorial judgment.
• Ability to manage multiple content streams and deadlines without compromising quality.
• Strong collaboration and communication skills.
• Ability to use AI writing tools as part of the workflow while retaining strong human judgment, originality, editing, and brand voice.
• Proficiency in Google Workspace and content/project management tools.

Qualifications

• Bachelor’s Degree in Communications, English, Marketing, Journalism, Media, or a related field.
• 2–3 years of experience in copywriting, content strategy, content marketing, communications, or a related role.
• Demonstrated experience writing for multiple platforms and audiences.
• Strong portfolio of published writing across social media, articles, campaigns, email, or other content formats.
• Experience developing content for a founder, executive, corporate, professional, youth, or impact-focused brand is an added advantage.
• Experience working in a fast-paced startup, education, nonprofit, social-impact, or digital environment is required.

2. Experienced Digital Marketer

Job Type: Full-time
Level: Level 3
Salary Range: NGN 250,000 – N350,000
Location: Hybrid / Lagos, Nigeria
Department: Marketing
Reports To: CEO

Job Description

We are looking for a performance-driven and highly hands-on experienced Digital Marketer to lead digital growth and channel diversification across I-Train Africa. The ideal candidate will bring strong experience in paid acquisition, conversion-focused marketing, website and landing-page optimization, SEO, and digital funnel development.

This role will be responsible for expanding I-Train Africa’s paid acquisition beyond Meta into channels such as Google Ads and TikTok Ads, while taking ownership of the organization’s website, landing pages, SEO, and conversion infrastructure. The successful candidate will also play a key role in developing new offers, testing customer pain-point-specific funnels, and building scalable growth strategies for products such as Workplace Fundamental Skills (WFS).

This is a hands-on execution and growth role suited to someone who can independently set up campaigns, build and optimize landing pages, analyze performance data, and continuously identify opportunities to improve acquisition and conversion.

Key Responsibilities

• Set up, launch, and manage paid acquisition campaigns across Google Ads, TikTok Ads, Meta, and other relevant digital channels.
• Develop and execute channel-diversification strategies to expand customer acquisition beyond existing paid-media channels.
• Manage the setup, health, compliance, and optimization of digital advertising accounts and campaigns.
• Own the organization’s WordPress website and marketing landing pages, including building, updating, optimizing, and maintaining conversion-focused pages.
• Develop and test multiple landing pages for different products, audiences, customer pain points, and offers.
• Lead SEO activities across the website, including on-page optimization, technical fixes, indexing, keyword implementation, and performance monitoring.
• Manage Google Search Console, RankMath, and other relevant SEO and website optimization tools.
• Publish and optimize articles and other content for search visibility and conversion.
• Develop and test new digital offers, pricing structures, and customer acquisition approaches to support product growth.
• Build and optimize sales funnels for WFS and other I-Train Africa products, with a focus on long-term customer acquisition and market penetration.
• Use customer insights, campaign data, and performance analytics to identify new audience segments, messaging opportunities, and conversion improvements.
• Develop landing pages and funnel assets to support commercial content and campaign testing across the organization.
• Design and build sales pages for new products, campaigns, and offers as required.
• Monitor campaign performance, acquisition costs, conversion rates, revenue contribution, and other key growth metrics.
• Work closely with content, sales, CRM, and marketing team members to ensure campaigns are supported by relevant content, effective follow-up, and accurate customer data.
• Provide regular performance reports and actionable recommendations to the CEO based on campaign and funnel performance.
• Proactively identify digital growth opportunities, bottlenecks, and areas for experimentation and optimization.

Required Skills

• Strong hands-on experience with digital marketing and paid customer acquisition.
• Proficiency in Google Ads, Meta Ads, and TikTok Ads, with the ability to set up and manage campaigns independently.
• Strong understanding of conversion funnels, landing-page optimization, and customer acquisition strategy.
• Practical experience building and managing WordPress websites and landing pages.
• Strong SEO knowledge, including on-page SEO, indexing, keyword optimization, and Google Search Console.
• Strong analytical and data interpretation skills, with the ability to translate campaign data into actionable decisions.
• Experience with A/B testing, offer testing, audience segmentation, and conversion optimization.
• Ability to develop digital acquisition strategies for different customer segments, including B2C, B2B, and B2G audiences.
• Strong understanding of digital sales funnels and customer journeys.
• Ability to manage multiple campaigns, projects, and priorities simultaneously.
• Strong problem-solving and experimentation mindset.
• Excellent communication and collaboration skills.
• Strong execution discipline, attention to detail, and ownership mentality.
• Proficiency in Google Analytics/GA4, Google Search Console, WordPress, and other relevant digital marketing tools.

Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• 2 – 4 years of hands-on experience in digital marketing, performance marketing, paid acquisition, growth marketing, or a related role.
• Demonstrated experience managing paid advertising campaigns across multiple platforms.
• Demonstrated experience building and optimizing landing pages, sales funnels, and digital acquisition campaigns.
• Experience managing significant advertising budgets and delivering measurable acquisition or revenue outcomes is strongly preferred.
• Experience with SEO and website management is required.
• Experience working in a fast-paced startup, EdTech, nonprofit, social-impact, or digital environment is an added advantage.
• Relevant digital marketing, Google Ads, Meta, SEO, analytics, or performance marketing certifications are an added advantage.

3. Sales Closer / Community Engagement Associate (Hybrid)

Job Type: Hybrid
Contract Type: Fixed Term ( 1 Year)
Salary Range: ₦150,000 -₦200,000
Location: Lagos, Nigeria
Reports to: Sales Lead

Job Description

We are seeking a highly motivated Sales Closer / Community Engagement Associate to join our growth-focused team at I-Train Africa. This role is ideal for someone who thrives on closing deals and building online community relationships that drive customer retention and advocacy.

You will  play a dual role handling high-conversion sales conversations while also managing and engaging communities on our lead nurturing  platforms, where many of our prospects and learners interact daily.

Key Responsibilities

Sales Closing:

• Follow up with warm leads and convert them into paying customers (via DMs, calls, and voice notes).
• Conduct tailored product/program demos and consultative sales calls.
• Manage a robust sales pipeline using CRM tools and follow-up systems.
• Meet or exceed monthly and quarterly conversion targets.
• Handle objections professionally and close high-ticket programs confidently.

Community Engagement:

• Manage and engage I-Train Africa’s lead and prospect communities.
• Spark meaningful conversations, respond to inquiries, and provide timely updates.
• Share success stories, testimonials, offers, and program updates to keep communities warm and ready to convert.
• Collaborate with the marketing and social teams to improve lead nurturing through community touchpoints.
• Monitor group activity, provide feedback, and suggest community growth strategies.

Required Skills & Competencies:

• Proven experience in high-ticket or consultative selling.
• Strong understanding of online communities and social listening.
• Excellent verbal and written communication skills (especially for voice notes, texts, and chats).
• Objection handling, negotiation, and persuasive closing skills.
• CRM and lead tracking tool proficiency (e.g., HubSpot, Zoho CRM, Trello).
• Familiarity with WhatsApp Business, Telegram, and community automation tools.
• Basic knowledge of sales funnels, email sequences, and landing pages

Required Skills/Competence

• Proven experience in high-ticket or consultative selling.
• Strong understanding of online communities and social listening.
• Excellent verbal and written communication skills (especially for voice notes, texts, and chats).
• Objection handling, negotiation, and persuasive closing skills.
• CRM and lead tracking tool proficiency (e.g., HubSpot, Zoho CRM, Trello).
• Familiarity with WhatsApp Business, Telegram, and community automation tools.
• Basic knowledge of sales funnels, email sequences, and landing pages.

Qualifications

• 2+ years experience in sales, telesales, or customer engagement.
• Experience managing digital communities is highly desirable.
• A bachelor’s degree in business, marketing, or communication is preferred.
• Demonstrated ability to work independently and meet sales targets in a hybrid work model.

4. Marketing Associate

Job Type: Full time (Hybrid)
Level: Level 1
Salary Range: NGN 150,000 – N200,000
Location: Hybrid / Lagos, Nigeria
Department: Marketing
Reports To:  Content/Marketing Lead

Job Description

The Marketing Associate will support the day-to-day marketing operations of I-Train Africa and its brands by managing social media content publishing, monitoring audience engagement, preparing performance reports, organizing marketing assets, and assisting with campaign execution.

The role requires a highly organized, detail-oriented, and proactive individual who can ensure consistent content delivery, maintain accurate marketing records, and support the marketing team in executing campaigns efficiently across multiple digital platforms.

Key Responsibilities

• Publish and schedule content across Instagram, TikTok, LinkedIn, YouTube, and other assigned platforms.
• Ensure captions, hashtags, tags, and content formats are accurate before publishing.
• Monitor daily engagement, respond to basic comments using approved scripts, and escalate enquiries when necessary.
• Compile weekly social media analytics and prepare monthly marketing performance reports.
• Track high-performing content and update marketing dashboards, spreadsheets, and content trackers.
• Organize and maintain marketing assets, documents, scripts, and campaign materials in Google Drive.
• Support influencer and user-generated content (UGC) coordination by tracking deliverables, deadlines, and briefs.
• Assist with campaign execution, including uploading creatives, tracking links, preparing audience lists, and exporting campaign data.
• Support the Digital Marketer with basic campaign monitoring and reporting tasks.
• Maintain marketing calendars, trackers, and documentation to ensure smooth team operations.
• Collaborate with the Content Lead, Content Associate, Brand Designer, Digital Marketer, and Sales Team to coordinate marketing activities.

Required Skills

• Familiarity with Instagram, TikTok, LinkedIn, and YouTube.
• Basic knowledge of social media scheduling and publishing tools.
• Ability to interpret social media analytics, including reach, engagement, saves, and views.
• Proficiency in Google Docs, Google Sheets, and Google Drive.
• Strong organizational and digital asset management skills.
• Basic understanding of digital marketing campaigns and content performance tracking.
• Good written and verbal communication skills.
• Strong attention to detail and accuracy.
• Ability to manage multiple tasks, prioritize responsibilities, and meet deadlines.
• Basic research skills and awareness of social media trends.
• Ability to follow instructions, receive feedback, and collaborate effectively within a team.

Qualifications

• A degree, diploma, or relevant training in Marketing, Mass Communication, Digital Marketing, Business Administration, or a related field is an advantage.
• Demonstrable familiarity with social media management and digital content publishing.
• Experience using social media scheduling tools, analytics dashboards, or marketing coordination platforms is an advantage.
• Familiarity with tools such as Meta Business Suite, Later, Airtable, or Slack is desirable.
• Relevant internship, volunteer, or practical experience in social media management, marketing operations, or campaign support is an added advantage.
• Strong willingness to learn, attention to detail, reliability, and commitment to meeting deadlines.