7 LINKEDIN INMAIL TIPS FOR REACHING OUT TO GLOBAL DECISION MAKERS IN 2025

Leveraging LinkedIn effectively is a game changer for every high-level professional (CEOs, Founders, Academics, Thought Leaders, etc.). As an experienced professional, connecting with decision-makers on LinkedIn is crucial for your growth, and one of the most powerful tools at your disposal is- LinkedIn InMail.

In this article, we will explain what LinkedIn Inmail is and give you essential tips to note when contacting decision-makers in your industry.

What is LinkedIn Inmail?

Ever heard of the phrase, “What you want is at the other side of the step you take”? This is precisely what LinkedIn InMail is. It is a beneficial step towards attracting global opportunities yourself.

LinkedIn InMail is a premium feature that allows you to reach out to decision-makers individuals in an organization who have the authority to make decisions that affect the direct operations of the organization- across various industries, whether you connect with them or not, thereby bypassing the “waiting for connection approval” period. 

With a strategically crafted LinkedIn InMail, you, a professional with at least 10 years experience, efficiently showcase your expertise and level of experience, leveraging the tool to serve as a gateway for international opportunities.

According to Alore, in October 2024, LinkedIn InMail had a higher open rate than regular emails with a 10-25% response rate, making it better than cold emails, which often get ignored. Its advantages include-

  • Direct access to decision-makers
  • Higher opening & response rate
  • Enhances visibility
  • Avoids the clutter of traditional email.
  • Reflects your commitment to building connections

Tips for Reaching Reach Out to Decision Makers Using Your LinkedIn Inmail

1.     Study Your Target

Ask yourself these questions-

  • Who am I contacting, and what is their position in the organization?
  • What is their organization’s goal and mission?

Invest your time researching and finding answers to these questions, as they help you write a more relevant and compelling message.

2.    Personalize your Message

There are tips to this, and they include-

  • Start with a personalized greeting
  • Ensure the first sentence is catchy- The first words you write can determine if your message will be opened.
  •  Catch your readers’ attention by letting them know that you are writing to them, and this includes showing them that you have done your research by highlighting their accomplishments and noting specific parts of their works/achievements that stand out to you.

3.    Short and Digestible

Decision makers have limited time; hence, you must factor this in when writing your message to them. Keep your messages brief and concise-remove any traces of jargon and unnecessary words. Ensure that your messages perfectly convey the most essential points that won’t make them skip a line or two.

4.    Talk about You and Them

An InMail message is not a tool where you can sell yourself to your target. While you must highlight yourself, you must also note that it must be subtle because you must focus on making the reader feel seen.

5.    State Your Value

  • What do you bring to the table?
  • What do you have to offer?
  • How can you be beneficial to them and their organization?
  • Why should they reach out to you?
  • What is your capability, and how will it help the organization?
  • What are your success metrics?

Communicate the answers to the above questions when writing your message

6.    Ask Questions

This is to drive a response and an engagement.

7.     What is next?

After reading your message, what should the readers’ following line of action be? Make it clear; spell it out e.g. “Would you be available for a coffee meeting? If yes, let me know when and where,” etc

Every experienced professional pursuing international opportunities must know how to secure these opportunities using LinkedIn InMail.

Reaching out to decision-makers is not a walk in the park because any wrong move on your part can cause disinterest. You must ensure that you are strategic and follow the relevant hacks to establish a relationship with your reader. 

Part of what I teach in my signature program, The Global Opportunities Program, A 5-in-1 program for professionals, academics, and founders who hope to attract global opportunities (int. Speaking engagement, appointments to boards, partnerships for their brands/enterprises, etc.) using LinkedIn is the sequential order of first attaining clarity about their brand they hope to build on LinkedIn before trying to attract these opportunities. 

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