
As an experienced professional with at least 7+ years’ experience, you should leverage LinkedIn to attract global opportunities for yourself because these opportunities are highly accessible for skilled professionals. There is so much your years of expertise can give you; it’s high time you stopped leaving it on the table.
In today’s globalized market, LinkedIn has become a powerful tool essentially instrumental in projecting your career path to the global stage. Your LinkedIn Profile is your gateway to achieving this.
This article will outline a defined blueprint for crafting a profile that attracts multinational opportunities.
What is Your LinkedIn Profile?
It can be likened to your digital brand. It is a professional landing page that allows you to display your competency via its various well-outlined segments.
How To Craft a Compelling Profile
1. Know Your Target Audience
Before you begin to optimize your profile maximally, ask yourself these questions-
- Who do I want to attract?
- Which opportunities am I positioning for?
- Which organizations am I seeking to appeal to?
These three questions are fundamental in understanding how to craft your profile as there are diverse opportunities available, e.g. speaking engagements, investment offers, collaborations, mentorship, consulting opportunities, etc., and the best way to be perceived as a seasoned expert in your field/industry is to streamline your profile to align with the opportunity you are seeking. For instance, if the chance you want to attract is a partnership and collaboration with global organizations, then your profile should be crafted to reflect that.
2. Your Picture and Banner
Your picture and banner image have a solid role in whether you will attract the opportunity you want. Not understanding the hack involved in choosing the right picture and banner image can lead to a complete loss of the opportunity you seek. Making the correct choice goes beyond selecting a picture just because you think, “Oh, this picture is beautiful” there are many factors to consider, such as your attire, posture, what to include in your banner, background, image resolution, image representation and professionalism, reflection, colour etc.
3. Have an engaging Headline
Your headline is your first impression. It determines if you will be ranked when anybody searches with a keyword that matches who you are. That part of your profile outlines who you are, using relevant keywords.
Your headline is a short introduction about yourself that determines whether a potential customer will go through your profile! It contains 220 characters that can be used to highlight your skills and position. For example, as a social founder seeking partnerships with global brands, you should have a headline like this- “On a mission to help 10 million African YOUTHS, WOMEN & PROFESSIONALS become globally EMPLOYABLE and VISIBLE by 2030
4. Write a Compelling Summary
Summary- This is a short narration of who you are, what you do, why you do what you do, and what you expect your reader to do next. It is a section used to detail yourself, your professional journey and your goals. Here, you can express your interests and experiences.
5. Experience
This is the section where you highlight all you have been able to achieve concerning your brand. Using key points and metrics to buttress your accomplishments demonstrates your past and current responsibilities that position you as an experienced professional.
6. Skills
Your skills are your abilities and competencies that show the quality of your results. When highlighting your skills, focus on key skills relevant to your industry.
7. Recommendations
Reach out to your colleagues, clients, etc., asking them to write you a recommendation as it serves as an endorsement that adds credibility to you.
8. Activity
Share engaging content that will positively position you as a thought leader in your industry. You can read my article on “The Best Types of Content That Positions You as An Experienced Professional”.
9. Build Strategic Connections
Be strategic about building connections with other thought leaders and organizations in your industry across the globe.
Your LinkedIn profile doesn’t have to be perfect, but it must be maximally optimized to attract opportunities for you. As a CEO, high-level executive, founder, and academic, your LinkedIn profile is a valuable and powerful tool to attract opportunities at multinational levels. However, you should note that crafting your LinkedIn involves a strategic approach, and there are hacks to writing a profile that attract opportunities.
Well, good thing is, this hack is taught in I-Train Africa’s Global Opportunities Program, which is a framework that covers the critical aspect and strategies for experienced professionals who hope to move from local to global with their years of experience or attract global opportunities (int. Speaking engagement, appointment boards, partnerships for their brands/enterprises, and more)
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