Digital marketing is among the most sought-after careers in the job market today. It leverages the power of the internet and digital technologies to connect businesses with their target customers in a more personalized and targeted way. Therefore, if you’re looking towards building a career, specific skills are required. These skills are subdivided into two: hard skills and soft skills. In this article, we will be explaining the essential digital marketing skills. These skills are in very high demand.
Digital marketing hard skills are specific abilities and knowledge required to reach and engage with a target audience, drive traffic, generate leads, and ultimately achieve marketing goals. They can be learned, measured, objectively assessed and are often tangible.
These skills are usually acquired through formal education, training programs, certifications, or work experience.
Note that hard skills are job-specific and are directly related to performing specific tasks or duties.
They are often required or preferred qualifications for a particular job or industry. For example, as a digital marketer, you must know that digital marketing encompasses various activities, including social media marketing, search engine optimization (SEO), content marketing, email marketing, influencer marketing, and paid advertising (such as Google Ads or Facebook Ads).
As a digital marketer who is building a successful career in digital marketing, below are the Top 5 Essential Skills you will need to Land a job anywhere in the world.
1 – SEO marketing-
Search Engine Optimization is about making your website rank higher in search engine results, like Google, so that more people can find it. Understanding SEO principles, including keyword research, on-page optimization, off-page optimization, and technical SEO aspects, to improve website visibility and organic search rankings is a vital skill.
2 – Social media marketing:
Proficiency in effectively managing and optimising social media platforms like Facebook, Instagram, Twitter, and LinkedIn is crucial for reaching and engaging with the target audience.
3 – Data Analytics:
Knowledge of converting raw data into actionable insights is very crucial. It includes various tools, technologies, and processes to find trends and solve problems by manipulating data.
4 – Paid advertising:
Proficiency in running and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads is essential for driving targeted traffic and generating leads.
5 – Email marketing:
Having skills in creating effective email campaigns, including writing compelling copy, segmenting audiences, and analyzing campaign performance, helps nurture leads and drive conversions.
A TIP-
These skills are not exhaustive. To stay relevant and competitive in the job market, it’s essential that you continuously work towards honing your hard skills to meet the required demands. Remember, the digital marketing landscape evolves each second; hence, you must stay updated with the industry tools and trends.
Are you an aspiring digital marketer looking for a place to develop/hone your skills?
Then, you must remember that two primary skills are required in every profession. The soft skills, which I have discussed in a previous article, and the technical skills (discussed here) allow you to carry out the primary task associated with the job.
In choosing an academy to learn from, select one that combines both sets of skills in the right proportion.
Skilled For Work Academy by I-Train Africa not only teaches you the technical skill of digital marketing but also ensures it gives you a great start by clarifying how you get into the digital marketing space and the foundational workplace skills you need to succeed.
As written by I-Train Africa